![By the Moon - Inspirational Stationery + Display - Desk Accessories_edited.jpg](https://static.wixstatic.com/media/2c478b_1215b2aaf5e64088bd41b07e3a3bde26~mv2.jpg/v1/fill/w_980,h_368,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/2c478b_1215b2aaf5e64088bd41b07e3a3bde26~mv2.jpg)
![motif1-R1-01.png](https://static.wixstatic.com/media/2c478b_2b6fe07e67894155b6daa5c251579c0b~mv2.png/v1/fill/w_132,h_132,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/motif1-R1-01.png)
![motif1-R1-01.png](https://static.wixstatic.com/media/2c478b_2b6fe07e67894155b6daa5c251579c0b~mv2.png/v1/fill/w_132,h_132,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/motif1-R1-01.png)
BY THE MOON
Project Type: Creative Direction; Product Design & Development; Marketing
Product Category: Stationery + Desk Accessories
Project Brief: A direct-to-consumer branded product, featuring a one-of-a-kind inspirational stationery decor designed to remind you of the beauty & power you have within.
CONCEPT IDEATION & BRANDING
![mood board + branding-01.png](https://static.wixstatic.com/media/2c478b_b06101bd8a9d49ff84d776e40ee085e4~mv2.png/v1/fill/w_979,h_789,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/mood%20board%20%2B%20branding-01.png)
Mood Board
Branding
![Artboard 1 copy_3x.png](https://static.wixstatic.com/media/2c478b_b7c4322166024ec38f79fa4d5ae8b7cf~mv2.png/v1/fill/w_874,h_705,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Artboard%201%20copy_3x.png)
INITIAL PRODUCT DESIGN CONCEPTS
Sketches
Cards
![Inspiration Display Sketch.png](https://static.wixstatic.com/media/2c478b_9d9ed60313784d66a494479c89e1f1e1~mv2.png/v1/fill/w_312,h_371,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Inspiration%20Display%20Sketch.png)
![Card Box Sketch.png](https://static.wixstatic.com/media/2c478b_cae877dc2a8a45bc92f0b8aa42683fd8~mv2.png/v1/fill/w_283,h_283,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Card%20Box%20Sketch.png)
Display
Card Box
![cards-01.png](https://static.wixstatic.com/media/2c478b_3958481ef3dd46a1b61ab87aefebca4a~mv2.png/v1/fill/w_524,h_423,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/cards-01.png)
Back
Front
CAD Renderings
![By The Moon Frame Mock-up-transparent.png](https://static.wixstatic.com/media/2c478b_c4187e0cee4a4858aad09643bb13ac0b~mv2.png/v1/fill/w_314,h_423,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/By%20The%20Moon%20Frame%20Mock-up-transparent.png)
![card box -transparent.png](https://static.wixstatic.com/media/2c478b_6e444a4121f14d91b9e927477c4ba7c3~mv2.png/v1/fill/w_226,h_337,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/card%20box%20-transparent.png)
Display
Card Box
Packaging | Starter Kit
![packaging - transparent.png](https://static.wixstatic.com/media/2c478b_5c02aff937384cfb87779a742b5c1685~mv2.png/v1/fill/w_243,h_301,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/packaging%20-%20transparent.png)
![packaging 2- transparent.png](https://static.wixstatic.com/media/2c478b_c1ec8870ea334407b4817f2409eef36d~mv2.png/v1/fill/w_274,h_487,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/packaging%202-%20transparent.png)
Mailer Box
![pamphlet-01.png](https://static.wixstatic.com/media/2c478b_2b6cf38be66b412a8f03c72047eab49a~mv2.png/v1/fill/w_931,h_751,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/pamphlet-01.png)
Pamphlet
![card subscription enclosure + envelope-01.png](https://static.wixstatic.com/media/2c478b_6b00ebe0b9244087a46331d9ab068547~mv2.png/v1/fill/w_806,h_650,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/card%20subscription%20enclosure%20%2B%20envelope-01.png)
Subscription Card Enclosure + Envelope
TECHNICAL DESIGN
![Technical Design-01.png](https://static.wixstatic.com/media/2c478b_63c956ca78d640ddb0a7e56ebc87a11f~mv2.png/v1/fill/w_977,h_788,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Technical%20Design-01.png)
Sample from Tech Pack for Inspiration Display
USER EXPERIENCE DESIGN
How It Works: Each card features an inspirational quote or piece of art on the front, with a space on the back to set intentions for that message. Once you’ve written your intentions, put the card on display to keep the inspiration front of mind. Once you’re ready, change out the card and repeat! A fun, bite-sized way to set intentions & stay inspired. Subscribe to collect cards & use the keepsake box to store your card collection!
![user experirence Design-01.png](https://static.wixstatic.com/media/2c478b_73352894030f4d07975f4318802b8ba2~mv2.png/v1/fill/w_913,h_736,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/user%20experirence%20Design-01.png)
![user experirence Design-02.png](https://static.wixstatic.com/media/2c478b_6cf2ce8e567b4b05a06c84cb6a7ae419~mv2.png/v1/fill/w_904,h_729,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/user%20experirence%20Design-02.png)
Starter Kit | What's Included:
FINAL PRODUCT
Photography
Video
![final product photography-01.png](https://static.wixstatic.com/media/2c478b_8622b323bbe346e0b38264681a7ba60c~mv2.png/v1/fill/w_972,h_784,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/final%20product%20photography-01.png)
WEB DESIGN
![WEBSITE-DESIGN.gif](https://static.wixstatic.com/media/2c478b_76fb4f6bd34d41c7971091414699d02b~mv2.gif/v1/fill/w_999,h_667,al_c,usm_0.66_1.00_0.01,pstr/WEBSITE-DESIGN_gif.gif)
SOCIAL MEDIA CONTENT STRATEGY
![social media content and collaborations-02.png](https://static.wixstatic.com/media/2c478b_681bbcac87924feeb105c5c81f7c1a83~mv2.png/v1/fill/w_980,h_790,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/social%20media%20content%20and%20collaborations-02.png)
Content Curation | Examples
Content Collaborations | Examples
![social media content and collaborations-01.png](https://static.wixstatic.com/media/2c478b_dbe3799db3ab4f288051a7a87575d5e4~mv2.png/v1/fill/w_974,h_785,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/social%20media%20content%20and%20collaborations-01.png)
Curated content to tell the brand story, attract new following, and expand organic reach.