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![motif1-R1-01.png](https://static.wixstatic.com/media/2c478b_2b6fe07e67894155b6daa5c251579c0b~mv2.png/v1/fill/w_132,h_132,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/motif1-R1-01.png)
![motif1-R1-01.png](https://static.wixstatic.com/media/2c478b_2b6fe07e67894155b6daa5c251579c0b~mv2.png/v1/fill/w_132,h_132,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/motif1-R1-01.png)
PRIVATE LABEL
Project Type: Creative Direction; Product Design
Product Category: Stationery + Garden Planning Accessories | Targeted towards Home Improvement Channel
Project Brief: Design a collection of private-label garden-planning products. Spring 2024 in-store date. Mother's Day giftables and coordinating items that would help the growing gardener consumer plan and implement their backyard garden.
MOOD BOARD
![](https://static.wixstatic.com/media/2c478b_502efff967e0402f865712520dde0ad2~mv2.png/v1/fill/w_978,h_455,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/2c478b_502efff967e0402f865712520dde0ad2~mv2.png)
COLLECTION ASSETS & AESTHETIC
![Artboard 1_3x.png](https://static.wixstatic.com/media/2c478b_e22d6bc4b97c4491a0edc6a2c0d9bda2~mv2.png/v1/fill/w_978,h_455,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Artboard%201_3x.png)
COLLECTION OVERVIEW
![Artboard 1_3x.png](https://static.wixstatic.com/media/2c478b_d3f1d23b119c4fbab8a36b11515c85a5~mv2.png/v1/fill/w_980,h_505,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Artboard%201_3x.png)
GARDEN PLANNER
![Artboard 1_3x.png](https://static.wixstatic.com/media/2c478b_d6ab59b997dc4a02ab9e12b4207a39e8~mv2.png/v1/fill/w_980,h_456,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Artboard%201_3x.png)
NO. 2 PENCIL SETS
![](https://static.wixstatic.com/media/2c478b_18d95d83eff649298e2f7fcbea36ca18~mv2.png/v1/fill/w_981,h_456,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/2c478b_18d95d83eff649298e2f7fcbea36ca18~mv2.png)
6-POCKET GARDEN TOTE
![Artboard 1_3x.png](https://static.wixstatic.com/media/2c478b_56960cc12ae84e6aa660f63a6ffca0ec~mv2.png/v1/fill/w_980,h_456,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Artboard%201_3x.png)
3-POCKET GARDEN WAIST APRON
![](https://static.wixstatic.com/media/2c478b_fa5ae62ae5a54416a0b37df0fdfd415b~mv2.png/v1/fill/w_976,h_454,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/2c478b_fa5ae62ae5a54416a0b37df0fdfd415b~mv2.png)
HERB GARDEN MARKING SET
![](https://static.wixstatic.com/media/2c478b_5ccf08534f124f13be25d5f9272ac628~mv2.png/v1/fill/w_980,h_456,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/2c478b_5ccf08534f124f13be25d5f9272ac628~mv2.png)
FIXTURE CONCEPT
![](https://static.wixstatic.com/media/2c478b_2de085da6c3f4bca92e509a8691cf8f0~mv2.png/v1/fill/w_429,h_922,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/2c478b_2de085da6c3f4bca92e509a8691cf8f0~mv2.png)
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